Lenzing Group has opened a new application and innovation centre (AIC) in Hong Kong, setting another milestone in intensifying its cooperation with its partners along the value chain.
Henceforth, new applications for Lenzing fibres are being developed and tested, including applications for the latest innovations such as Lyocell fibres from the Refibra brand and EcoVero viscose fibres.
"With the new centre, Lenzing is consistently implementing its corporate strategy, sCore TEN. One of the cornerstones of this strategy is the expansion of our customer contacts. Due to the proximity to important customers and partners in Asia, we now create a new dimension of our service offer. We are able to react much more quickly to current trends and work with our partners to deal with a wide range of topics concerning the application of our fibres, "said Robert van de Kerkhof, chief commercial officer of the Lenzing Group.
No comments:
Post a Comment