AkzoNobel NV has unveiled Heart Wood as the much-anticipated colour of the year for 2018, following continuous expert research into trends, insights and consumer behaviours.
A subtle and warm tone of grown-up pink, Heart Wood draws from the tactile qualities of natural wood and leather, conveying comfort and ease in response to consumers wanting to nestle down more and create a “welcome home”.
Extensive research was conducted by the colour team at AkzoNobel’s Global Aesthetic Center, together with a group of 11 international experts. It revealed a strong overarching trend of consumers wanting to transform their homes into spaces of retreat from the outside world.
The Heart Wood home palette blends harmoniously with the materials from which the hero colour takes its inspiration, while three supporting palettes balance softer shades with deeper and bolder tones.
The comforting home palette features warm earth tones, bringing together clay and blush pink tones to calm the mind, soothe the senses and shut out the noise.
The inviting home palette brings comfort and convenience to life. Cool shades of blue encourage a clear-headed approach to life, while neutrals and fresh green support the need for connection with the outside world. Softer pastel shades are enhanced by coal and ink blue.
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