Recently on a lazy, sunny weekend, I met up with a friend in a neighbourhood cafe. Over drinks of watermelon lychee soda and strawberry pomegranate smoothie, the discussion veered towards how everything surrounding us was tickling our senses. All around us, we experience colour & designs, aromas, sounds, appetisers that keep our mind occupied almost throughout the day.
If you look at our five senses, researchers have discovered that we focus on cooler, sexier senses such as sight or touch, often overlooking sense of smell and taste. But it is this sense of smell and taste that is much more complicated and has a surprising effect on our behaviour, perception and general well-being.
As we focus on the flavours and fragrances sector in this issue, we realised that the industry is well aware of these connections in people. Read all about the trends and changing preferences of consumers related to flavours and fragrances in our Cover Story.
Also, read what experts at Sensient Group have to say about the market dynamics as we have an in-depth conversation related to flavours and fragrances.
On a separate note, considering the ‘Swachh Bharat Abhiyan’ (Clean India Mission) started by the Indian government, there is a huge opportunity for the Cleaning & Sanitation chemicals in the country. Read all about the Cleaning & Sanitation industry in our Features section and also how Eco enzymes can make a significant contribution. Most importantly, if you want to make US $1 million from your kitchen garbage, read our tips on how you can do it!
In this issue, we look at Lubricants/Fluids/Fuels sector as well. Addressing the trends and concerns in this section, we had an elaborate discussion with Craig Rogerson, chief executive of Chemtura Corporation and Shankar Karnik, general manager (industrial), ExxonMobil Lubricants Pvt Ltd.
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Read More: The musky fragrance of the west; The spicy flavour of the east
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